Website development for
manufacturing companies.
Product catalogs with interactive configurators, dealer locators, technical resource portals, and industrial brand sites — built for complex product lines, global audiences, and the engineers who specify your products.
Where manufacturing websites deliver results.
Four website patterns that turn your online presence from a digital brochure into a lead generation and customer service engine.
Product Catalog with Configurator
Before
The website lists product families with PDF spec sheets. Engineers email for custom configurations. The catalog is outdated because updating it requires a developer. Products added to the ERP months ago are still missing from the website.
After
A dynamic product catalog syncs from your PIM or ERP in real-time. Engineers use an interactive configurator to select options, see valid combinations, and download spec sheets for their exact configuration. Quote requests include all configuration details — no back-and-forth emails.
40% more qualified RFQs
Distributor & Dealer Locator
Before
The website has a static list of distributors by region. No map, no filtering, no way for a buyer to find the closest authorized dealer. Your distributors complain that leads go to the wrong partner. International buyers cannot find local representation.
After
An interactive locator with map view, geo-based search, and filtering by product line, certification, and service capability. Leads route to the nearest qualified distributor automatically. Distributor profiles show inventory availability and specializations.
3x increase in dealer-routed leads
Technical Resource Portal
Before
Technical documents live on an FTP server or buried in website subpages. Engineers cannot find the CAD file they need. Spec sheets are outdated PDFs. Your support team fields dozens of calls per week for documents that should be self-service.
After
A searchable technical resource portal organized by product line, document type, and language. CAD downloads, spec sheets, installation manuals, certifications, and SDS documents are all indexed, versioned, and linked to product pages. Gated access captures engineering contacts for your sales team.
60% reduction in doc support calls
Industrial Brand Repositioning
Before
The website looks like it was built in 2012. It does not reflect the company's actual capabilities, technology investments, or market position. Competitors with inferior products but better websites are winning mindshare with your target buyers.
After
A modern, performance-optimized website that positions the company as an industry leader. Rich media (video, 3D product views, interactive timelines), clear value proposition architecture, and content that speaks to decision-makers — not just engineers. The site becomes a competitive asset, not an embarrassment.
Complete brand transformation
Built for manufacturers who need a website that works as hard as they do.
VP of Marketing / CMO
Your website is your most visible brand asset, and right now it does not reflect your company's capabilities. A modern, content-rich site positions you as the category leader — not the legacy player with the outdated brochure site.
VP of Sales / CRO
Engineers and procurement buyers research online before contacting you. If they cannot find your products, configure options, or download specs from your website, they go to a competitor who makes it easy. A good website is a sales tool, not just a marketing expense.
Product Manager / Engineering Director
You need the website to accurately represent product specifications, configurations, and technical documentation. A PIM-integrated catalog ensures the website always matches reality — no more outdated spec sheets or missing products.
Supply Chain Director
Your distributors need a professional online experience — dealer locator, order portals, marketing materials, and lead routing. A well-built distributor section strengthens channel relationships and drives qualified leads to the right partners.
From brand audit to lead-generating website.
Brand & Product Audit
We audit your current website, product data architecture, competitor positioning, and buyer journey. We interview sales, marketing, and engineering to understand what buyers actually need from the site — not what the current site assumes they need.
UX & Content Architecture
We design the information architecture — product taxonomy, navigation, content hierarchy, and user flows for engineers, procurement buyers, and distributors. Wireframes are tested with your team before any visual design begins.
Build & Integrate
We build the site on a modern stack (headless CMS, static generation for speed, dynamic features for configurator and locator). PIM, ERP, and CRM integrations are built and tested. Product data syncs automatically. Technical documents are indexed.
Launch & SEO Optimization
We launch with proper redirects from the old site, submit updated sitemaps, and monitor indexing. Industrial keyword targeting, Schema.org Product markup, and technical content strategy drive organic traffic from engineers and procurement buyers searching for your exact capabilities.
Questions about manufacturing website development.
How do you handle product data management (PIM integration)?
Most manufacturers have product data scattered across ERP, PIM, spreadsheets, and engineering databases. We integrate the website with your PIM system (Akeneo, Salsify, inRiver, or your ERP's product master) as the single source of truth. Product specs, images, documents, and configurator rules sync automatically — your team updates product data in one place and it reflects on the website within minutes. For manufacturers without a PIM, we build a lightweight product data layer in the CMS that serves as an interim PIM until you are ready for a dedicated system.
Can you build technical document libraries with gated access?
Yes. Technical document libraries are one of the highest-traffic sections on manufacturing websites. We build searchable document repositories organized by product line, document type (CAD files, spec sheets, installation manuals, SDS, certifications), and language. Access control is configurable: public documents for general specs, gated downloads (email capture) for CAD files and detailed engineering docs, and authenticated access for distributor-only materials like pricing and margin guides. Documents are indexed for search and linked to product pages automatically.
How do you approach SEO for industrial and manufacturing keywords?
Industrial SEO is different from consumer SEO. Your buyers search for specific part numbers, material specifications, compliance standards, and technical capabilities — not brand names. We build product pages optimized for long-tail technical queries (e.g., 'ASTM A36 steel beam supplier 12-inch' or 'IP67 rated industrial enclosure custom size'). We create content around application guides, material selection guides, and compliance documentation that positions your company as the technical authority. Schema.org Product markup ensures your product data appears in rich search results.
Do you support multilingual websites for global manufacturers?
Yes. For manufacturers selling internationally, we build multilingual sites with proper hreflang tags, locale-specific content (not just translations — measurements, compliance standards, and regulatory references change by market), and region-specific distributor locators. We integrate with translation management systems (Smartling, Phrase, or CMS-native i18n) so your team manages translations without developer involvement. URL structures follow international SEO best practices (/en/, /de/, /es/ subdirectories or country-specific subdomains depending on your architecture preference).
Can you integrate 3D/CAD viewers into product pages?
Yes. For manufacturers with 3D models (STEP, IGES, STL, or native CAD formats), we integrate browser-based 3D viewers that let engineers inspect your products without downloading CAD software. Options include embedded viewers from platforms like TraceParts or CADENAS (which also generate leads when engineers download models), or custom Three.js/WebGL implementations for interactive product visualizations. The 3D viewer can be linked to the configurator so engineers see their custom configuration rendered in real-time before requesting a quote.
Industrial web expertise — not consumer web agencies
We build websites for companies that sell complex, configured products through multi-tier distribution channels — not e-commerce stores or SaaS landing pages. We understand PIM integration, technical document management, and the fact that your buyers are engineers who want specs, not marketing fluff. You contract with a US LLC, communicate in your timezone, and get senior web engineers at 40-60% less than US-only rates through our LATAM delivery center.
PIM & ERP integration expertise
Akeneo, Salsify, SAP, Oracle — your product data stays in sync
Industrial SEO specialization
We rank for part numbers, specs, and technical queries your buyers search
Ready to build a website that works for your business?
Tell us what is holding your website back — outdated product catalog, no dealer locator, scattered technical documents, or a brand that does not match your capabilities. We'll design the site architecture that turns your online presence into a competitive advantage.