Storefronts built to
convert, not just display.
Headless commerce on Shopify Hydrogen, custom marketplace platforms, product configurators, and international multi-store architecture — engineered for sub-second loads and maximum revenue per visitor.
Where the right storefront drives revenue.
Four scenarios where we consistently see measurable impact on conversion rates, average order value, and operational efficiency.
Headless Commerce Storefront
Before
Monolithic Shopify theme hitting performance ceiling. 3.5-second mobile load times. Limited ability to customize checkout, PDP, or collection pages. Every design change requires theme liquid edits that break on updates.
After
Shopify Hydrogen frontend (or Next.js + Medusa) with a component library your team controls. Sub-1-second LCP on mobile. Custom product detail pages, dynamic bundles, and a checkout flow designed around your conversion data — not a template.
38% higher mobile conversion
Marketplace Platform Development
Before
Single-vendor store trying to become a marketplace. Manual vendor onboarding via spreadsheets. No way to split payments, manage vendor inventory, or enforce listing quality standards. Customers confused by inconsistent product data.
After
Multi-vendor marketplace with automated seller onboarding, product listing moderation, split payment processing via Stripe Connect, vendor-level analytics dashboards, and a unified customer experience regardless of which seller fulfills the order.
4x catalog growth in 6 months
Product Configurator & Customizer
Before
Customers requesting custom products via email. Sales team manually quoting each configuration. No way to visualize the product before ordering. 40% of custom orders require back-and-forth clarification that delays fulfillment by a week.
After
Interactive 3D product configurator with real-time pricing, visual preview of every option combination, and direct add-to-cart. Custom orders flow straight to fulfillment with machine-readable specs. Zero ambiguity, zero manual quoting for standard configurations.
60% fewer order clarifications
International Multi-Store
Before
US-only store losing international orders. Customers in other regions see wrong currency, wrong shipping options, and product pages that aren't localized. Expanding to new markets requires duplicating the entire store manually.
After
Multi-region storefront with locale-aware routing, localized pricing and currency display, region-specific shipping and tax rules, hreflang SEO tags, and a single admin that manages all markets from one dashboard. New market expansion is configuration, not a rebuild.
3 new markets in 8 weeks
Built for the teams who own the buying experience.
VP of E-Commerce
Your current platform is limiting growth. Page speed is costing conversions, customization requires developer tickets, and your roadmap is constrained by template limitations. You need a storefront that performs as well as your products.
CMO at a DTC brand
Your brand deserves a storefront that matches the quality of your product and marketing. Template stores can't deliver the differentiated shopping experience that converts browsers into loyal customers.
Head of Customer Experience
Mobile conversion is lagging desktop. The checkout flow has too many steps. International customers are bouncing. You need a frontend built around the customer journey, not around platform defaults.
CTO scaling an e-commerce operation
The monolithic store is becoming a bottleneck. Deployments are risky, performance degrades with catalog growth, and third-party integrations are brittle. You need a modern architecture that your engineering team can maintain and extend.
From audit to high-converting storefront.
Commerce Audit & Platform Selection
We analyze your current store's performance, conversion funnels, tech stack, and growth goals. We evaluate platform options — Shopify, headless, or custom — against your catalog complexity, team capacity, and integration requirements.
UX & Conversion Optimization Design
We design every page around conversion data — heatmaps, scroll depth, cart abandonment points. Mobile-first layouts, thumb-zone navigation, and streamlined checkout flows designed to reduce friction at every step.
Build & Integrate
We develop the storefront, integrate payment processors, shipping APIs, inventory management, ERP connections, and analytics. Performance budgets enforced during development — no page ships above 1-second LCP.
Launch & Performance Monitoring
We deploy with comprehensive URL redirects, launch-day monitoring, and a 30-day performance stabilization window. Post-launch, we provide conversion rate dashboards and ongoing optimization recommendations.
Questions about e-commerce storefront development.
Should we use Shopify, a headless setup, or a fully custom storefront?
It depends on your catalog complexity, team capacity, and growth trajectory. Shopify is the fastest path to market if you sell under 10,000 SKUs with straightforward variants and your team wants a managed admin. Headless — Shopify Hydrogen, Medusa, or Commerce.js powering a Next.js or Astro frontend — gives you full control over the customer experience while keeping a proven commerce backend. Fully custom is the right call when you need non-standard checkout flows, complex B2B pricing logic, or deep ERP integration that no SaaS platform supports natively. We evaluate your requirements against all three and recommend the architecture that balances speed to market with long-term flexibility.
How much does page speed actually impact e-commerce revenue?
The data is unambiguous. Google's research shows that for every 100ms of added load time, conversion rates drop by up to 1.11%. Deloitte found that a 0.1-second improvement in mobile site speed increased retail conversions by 8.4% and average order value by 9.2%. Beyond conversion, Core Web Vitals are a Google ranking signal — slower sites get less organic traffic, which compounds the revenue loss. We target sub-1-second Largest Contentful Paint on mobile and a Lighthouse performance score of 95+ before every launch. For e-commerce, speed is not a technical metric — it is a revenue lever.
How do you handle PCI compliance for e-commerce sites?
We architect storefronts so that cardholder data never touches your servers. Payment processing is handled through PCI DSS Level 1 compliant providers — Stripe, Shopify Payments, Braintree, or Adyen — using tokenized client-side payment elements. Your storefront collects the payment token and passes it to the processor via server-side API calls. This keeps you at SAQ A or SAQ A-EP compliance level, which means minimal audit burden. We also implement security headers (CSP, HSTS, X-Frame-Options), enforce HTTPS everywhere, and conduct a pre-launch security review to ensure no sensitive data leaks through logging, error pages, or third-party scripts.
What is your approach to mobile conversion optimization?
Mobile accounts for 70%+ of e-commerce traffic but converts at roughly half the rate of desktop. We close that gap through thumb-zone-optimized navigation, persistent sticky add-to-cart bars, single-page checkout with Apple Pay and Google Pay, progressive image loading that prioritizes above-the-fold product imagery, and aggressive reduction of layout shift during page load. We also implement mobile-specific A/B testing hooks so you can iterate on mobile UX independently of desktop. Every storefront we build is designed mobile-first — desktop is the responsive adaptation, not the other way around.
What are the biggest risks when replatforming an existing e-commerce site?
The three risks that sink replatforming projects are SEO traffic loss, data migration errors, and integration gaps. We mitigate SEO risk with a comprehensive URL redirect map validated against Google Search Console crawl data — every indexed URL gets a 301 redirect to its new equivalent before launch. For data migration, we build automated pipelines that validate product data, customer records, and order history row by row, with checksums and rollback capability. Integration gaps are caught in discovery — we map every third-party connection (ERP, fulfillment, email, analytics, reviews) and validate API compatibility before committing to a platform. We also run a parallel traffic period where both old and new sites are live to catch edge cases before full cutover.
We build storefronts that perform — not just look good
E-commerce performance is measured in revenue, not design awards. Every architectural decision we make — framework selection, image pipeline, checkout flow, server infrastructure — is evaluated against its impact on conversion rate and page speed. As a US LLC with a LATAM delivery team, we provide senior-level e-commerce engineering at 40-60% less than US-only agencies, with direct access to the architects who design your system.
Sub-1s LCP on mobile
Performance budgets enforced during development, not after
40-60% cost savings
US LLC + LATAM delivery — senior talent, competitive rates
Ready to build a store that converts?
Tell us about your current storefront's biggest pain points — speed, mobile conversion, platform limitations, or international expansion. We'll audit what you have and show you what a performance-first rebuild looks like.