Analytics Marketing Engineering
GA4 Is Lying to You: How to Build a Measurement System You Can Actually Trust
Default GA4 setups miss 30-50% of conversions, overcount sessions, and break attribution. Here's how to fix it — from event taxonomy to BigQuery export to a dashboard that tells the truth.
Mateo Gonzalez · 15 min read · Mar 10, 2026 Marketing E-Commerce
Your Klaviyo Setup Is Leaking Revenue: The 7 Flows Every E-Commerce Store Needs
Most Klaviyo accounts use 2-3 default flows and leave 40-60% of email revenue on the table. Here are the 7 automation flows that actually drive results — and how to set them up right.
Mateo Gonzalez · 14 min read · Mar 9, 2026 Have a topic in mind?
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