Engineering Automation Analytics
The Real Cost of Disconnected Business Systems (And How API Integration Pays for Itself)
Disconnected systems cost mid-market companies $500K-$2M annually in manual data entry, errors, and lost productivity.
Mateo Gonzalez · 16 min read · Mar 13, 2026 Analytics Engineering
Power BI for Growing Businesses: Replace 15 Manual Reports with One Dashboard
Your team spends 10-20 hours per week building spreadsheet reports that are outdated by the time they're shared.
Mateo Gonzalez · 14 min read · Mar 12, 2026 Analytics Marketing Engineering
GA4 Is Lying to You: How to Build a Measurement System You Can Actually Trust
Default GA4 setups miss 30-50% of conversions and break attribution. Here's how to fix it, from event taxonomy to a dashboard that tells the truth.
Mateo Gonzalez · 15 min read · Mar 10, 2026 Have a topic in mind?
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